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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Three people walking away wearing jeans. Text reads, "Regular Alf," "Nudie Jeans 2001 Original Line-Up," and about fabric details.
Three people walking away wearing jeans. Text reads, "Regular Alf," "Nudie Jeans 2001 Original Line-Up," and about fabric details.
Nudie Jeans Overdyed collection collage with brown overdyed jeans, model in denim jacket, and orange lettering.
Nudie Jeans Overdyed Limited collection collage with brown overdyed jeans and model styling, "A Comeback Story. For Denim."
Nudie Jeans Ace Selvage raw selvedge denim collage, 14oz fabric made in Okayama, "From This To."
Nudie Jeans Ace Selvedge restocked, 14oz. raw selvedge denim with sakura ID, fabric made in Okayama, Japan.
Nudie Jeans Ace Selvedge collage, worn by bike mechanics with denim jacket, faded jeans, and bicycle details.
Nudie Jeans Ace Selvedge worn by bike mechanics, collage of faded jeans and denim jacket with raw denim wear patterns.
Nudie Jeans Life Tracks NJ Drop #4 collage, worn selvedge denim and dark denim jacket with Nudie belt buckle.
Nudie Jeans Life Tracks NJ Drop #4 collage with worn selvedge denim and tagline Jeans Based on a True Story.
Man in dark denim jacket and light wash Nudie Jeans checking his phone, leaning against a wooden counter. "We Got News."
Collage of a man in dark denim Nudie Jeans shirt and light wash jeans, checking his phone by a wooden counter.
Woman in blue striped Nudie Jeans shirt dress and dark cuffed jeans standing by a railing overlooking a harbor.
Model in blue striped Nudie Jeans shirt with wind-blown hair, paired with dark raw selvedge denim and rolled cuffs.
New Arrivals
From the Journal
Man in a cozy room, seated and reading a magazine. Text overlay: "Official Repair Partner Nudie Jeans Co."
Danali, New Repair Partner
Exterior of a storefront with a wooden door and large window displaying a neon sign reading "Nudie Jeans Selvage Shop."
Nudie Jeans Selvage Shop – Selvedge denim in the heart of Stockholm
Vintage barber chair with patchwork upholstery made by old Nudie Jeans surrounded by denim swatches, pillows, a child, a bench, and a rug, creating a retro aesthetic.
Denim Reimagined Part 2
Exploring the Nuances: A Comparison of Dry Selvage and Dry Ace Selvage
Curated By Pastel
Curated By: Pastel
Nudie Jeans x SewMe Collective
Denim Reimagined Part 1
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Diving into Darkness: Nudie Jeans' Guide to Black Denim
Loud Larry Muted Tracks

Loud Larry Muted Tracks

2 000 SEK

New Arrivals

Nudie Jeans Conny Denim Jacket Heavy Used, men's slim fit denim jacket shown from the back.

Conny Denim Jacket Heavy Used

290 USD

The Nudie Jeans classic, Conny - a slim fit denim jacket with our signature asymmetrical chest pockets and back yoke embroidery.
Nudie Jeans Gritty Jackson Cool Blue, men's regular fit straight leg jeans shown from the front.

Gritty Jackson Cool Blue

195 USD

Nudie Jeans Britta Denim Jacket Dry Streaky, a women's slim-fit indigo denim jacket on a model leaning against a metal fence.

Britta Denim Jacket Dry Streaky

280 USD

Nudie Jeans Sonic Sue Foggy Grey, women's loose-fit wide-leg jeans shown on a model in a lifestyle setting.

Sonic Sue Foggy Grey

220 USD

Nudie Jeans Gritty Jackson Aged Indigo, a pair of men's regular straight jeans in an aged indigo wash, shown laid flat.

Gritty Jackson Aged Indigo

195 USD

Nudie Jeans Gunde Logo Zip Hoodie in Black, a men's zip hoodie worn by a model outdoors.

Gunde Logo Zip Hoodie Black

200 USD

Nudie Jeans Loud Larry Electric Blues, men's loose fit wide-leg jeans, shown on a model sitting on a bench.

Loud Larry Electric Blues

220 USD

Nudie Jeans Rad Rufus Sand Storm, a pair of men's regular fit straight leg jeans in a mid-blue wash, shown laid flat.

Rad Rufus Sand Storm

195 USD

Nudie Jeans Roy Sea Noodles T-Shirt, a men's regular fit t-shirt in dark blue, shown on a model from the front.

Roy Sea Noodles T-Shirt

90 USD

Nudie Jeans Loud Larry Dirt Wash, a men's loose wide-leg jean, worn by a model and shown from the back and side.

Loud Larry Dirt Wash

220 USD

Nudie Jeans Grim Tim Muted Ink, a pair of men's slim straight fit jeans in a mid-blue wash, shown laid flat.

Grim Tim Muted Ink

195 USD

Nudie Jeans Wide Heidi Golden Drift, a women's wide leg jean worn by a model in an outdoor setting.

Wide Heidi Golden Drift

220 USD

Nudie Jeans Steady Eddie II Sand Storm, a pair of men's regular tapered fit jeans in a dark blue wash, shown laid flat.

Steady Eddie II Sand Storm

195 USD