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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”, the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program – all to create vintage, not garbage.

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Nudie Jeans 2007 Original Line-Up collage with worn selvedge denim, illustrated character stickers, and raw denim jacket.
Collage of denim jeans and jackets with illustrations and text: "Nudie Jeans Original Line-up 2001, Dry One & Dry Two."
Model in Nudie Jeans Regular Alf raw denim jeans with rolled cuffs, leather jacket and boots, against graffiti wall.
Model wearing Nudie Jeans Regular Alf raw selvedge denim with rolled cuffs, leather jacket, and brown boots.
Nudie Jeans Life Tracks NJ Drop #25, model in worn blue jeans and denim jacket, "Jeans Based on a True Story".
Nudie Jeans Life Tracks NJ Drop #25, model in faded blue jeans and black denim jacket, "Jeans Based on Our Story".
Floating jeans on a cloudy blue sky, with handwritten text and phrases like "easy," and "take it easy," describing denim qualities and comfort.
Floating jeans on a cloudy blue sky, with handwritten text and phrases like "easy," and "take it easy," describing denim qualities and comfort.
Close-up of Nudie Jeans Dry Weird raw selvedge denim back pocket with orange print and "That's Weird!" label.
Close-up of Nudie Jeans raw selvedge denim back pocket with orange logo print and "That's Weird!" tag, 12.1 oz.
Man in dark denim jacket and light wash Nudie Jeans checking his phone, leaning against a wooden counter. "We Got News."
Collage of a man in dark denim Nudie Jeans shirt and light wash jeans, checking his phone by a wooden counter.
Woman in blue striped Nudie Jeans shirt dress and dark cuffed jeans standing by a railing overlooking a harbor.
Model in blue striped Nudie Jeans shirt with wind-blown hair, paired with dark raw selvedge denim and rolled cuffs.
New Arrivals
From the Journal
Close-up of a sewing machine needle working on denim fabric with yellow and purple thread patterns, hand in the background.
Nudie Jeans Sustainability Report 2025
Person holding raw cotton in a field, surrounded by cotton plants, wearing a light blue shirt and dark pants.
Regenerative Organic Cotton
Introducing: Tomorrow's tracks
Exterior of a storefront with a wooden door and large window displaying a neon sign reading "Nudie Jeans Selvage Shop."
Nudie Jeans Selvage Shop – Selvedge denim in the heart of Stockholm
Nudie Jeans Birthday Party 25 mixtape poster, "Curated by Nudie Jeans".
Curated By: Nudie Jeans 2001
Nudie Jeans staff holding stacks of raw selvedge denim, "Exploring the Nuances".
Exploring the Nuances: A Comparison of Dry Selvage and Dry Ace Selvage
Man in a cozy room, seated and reading a magazine. Text overlay: "Official Repair Partner Nudie Jeans Co."
Danali, New Repair Partner

New Arrivals

Nudie Jeans Tuff Tony Drift Wood, men's loose fit jeans in light blue, shown from the front on a model.

Tuff Tony Drift Wood

195 USD

Nudie Jeans Seth Denim Shorts Drift Wood, men's light blue denim shorts shown from the front in a flat shot.

Seth Denim Shorts Drift Wood

185 USD

Nudie Jeans Zeb Denim Shorts Night Dune, men's wide-leg denim shorts shown from the side on a model.

Zeb Denim Shorts Night Dune

185 USD

Nudie Jeans Jutta Shirt Indigo Seersucker, women's blue checkered shirt shown on a model in a lifestyle setting.

Jutta Shirt Indigo Seersucker Blue/Offwhite

200 USD

Nudie Jeans Meja Denim Shorts Night Dune, women's loose-fit wide-leg shorts shown from the front on a model.

Meja Denim Shorts Night Dune

185 USD

Nudie Jeans Zeb Denim Shorts Blue Painter, men's loose fit shorts shown on a model in front of a blue van.

Zeb Denim Shorts Blue Painter

185 USD

Nudie Jeans Nudie Cap Bad At Sports in dark blue organic cotton, featuring white embroidery, shown on a model.

Nudie Cap Bad At Sports

110 USD

Nudie Jeans Regular Alf Silver Tracks, mid blue washed rigid denim bootcut jeans, laid flat on a black background.

Regular Alf Silver Tracks

240 USD

Nudie Jeans Wide Heidi Space Black Selvage, women's wide-leg black selvedge jeans shown on a model in a paneled room.

Wide Heidi Space Black Selvage

260 USD

Nudie Jeans Loud Larry Space Black Selvage, men's loose-fit wide-leg jeans in black rigid selvedge denim shown on a model.

Loud Larry Space Black Selvage

260 USD

Nudie Jeans Roy T-Shirt Fab Four in Chalk White, an organic cotton relaxed-fit tee with a graphic print on a hanger.

Roy T-Shirt Fab Four Chalk White

80 USD

Nudie Jeans Flare Glenn Lineage Tracks, mid blue regular-fit jeans with a flared leg shown as a flatshot.

Flare Glenn Lineage Tracks

240 USD

Roy T-Shirt OG Line-Up in French Blue, a relaxed-fit organic cotton t-shirt with chest graphic hanging on a wire hanger.

Roy T-Shirt OG Line-Up French Blue

90 USD

Nudie Jeans Slim Jim Quarter Tracks, slim fit jeans in mid blue washed rigid denim, shown in a front flatshot.

Slim Jim Quarter Tracks

240 USD

Members only
Nudie Jeans Conny Denim Jacket Dry One, back view featuring the signature orange yoke embroidery on rigid indigo denim.

Conny Denim Jacket Dry One

280 USD

Members only
Nudie Jeans Regular Alf Dry One, men's regular fit bootcut jeans in dry blue rigid denim shown as a full flat shot.

Regular Alf Dry One

195 USD

Members only
Nudie Jeans Flare Glenn Dry One, regular-fit flared jeans in dry blue rigid denim with orange stitching, front flatshot.

Flare Glenn Dry One

195 USD

Members only
Nudie Jeans Slim Jim Dry Two, slim straight jeans in 11.5 oz dry blue rigid broken twill denim, shown in a front flat shot.

Slim Jim Dry Two

195 USD

Nudie Jeans Ingrid Bandana OG Line Up Blue, organic cotton scarf with an all-over print against a white background.

Ingrid Bandana OG Line Up Blue

45 USD

Nudie Jeans Conny Denim Jacket Heavy Used, men's slim fit denim jacket shown from the back.

Conny Denim Jacket Heavy Used

290 USD

The Nudie Jeans classic, Conny - a slim fit denim jacket with our signature asymmetrical chest pockets and back yoke embroidery.
Nudie Jeans Gritty Jackson Cool Blue, men's regular fit straight leg jeans shown from the front.

Gritty Jackson Cool Blue

195 USD

Nudie Jeans Britta Denim Jacket Dry Streaky, a women's slim-fit indigo denim jacket on a model leaning against a metal fence.

Britta Denim Jacket Dry Streaky

280 USD

Nudie Jeans Sonic Sue Foggy Grey, women's loose-fit wide-leg jeans shown on a model in a lifestyle setting.

Sonic Sue Foggy Grey

220 USD

Nudie Jeans Gritty Jackson Aged Indigo, a pair of men's regular straight jeans in an aged indigo wash, shown laid flat.

Gritty Jackson Aged Indigo

195 USD

Nudie Jeans Gunde Logo Zip Hoodie in Black, a men's zip hoodie worn by a model outdoors.

Gunde Logo Zip Hoodie Black

200 USD

Nudie Jeans Loud Larry Electric Blues, men's loose fit wide-leg jeans, shown on a model sitting on a bench.

Loud Larry Electric Blues

220 USD

Nudie Jeans Rad Rufus Sand Storm, a pair of men's regular fit straight leg jeans in a mid-blue wash, shown laid flat.

Rad Rufus Sand Storm

195 USD

Nudie Jeans Loud Larry Dirt Wash, a men's loose wide-leg jean, worn by a model and shown from the back and side.

Loud Larry Dirt Wash

220 USD

Nudie Jeans Grim Tim Muted Ink, a pair of men's slim straight fit jeans in a mid-blue wash, shown laid flat.

Grim Tim Muted Ink

195 USD

Nudie Jeans Wide Heidi Golden Drift, a women's wide leg jean worn by a model in an outdoor setting.

Wide Heidi Golden Drift

220 USD

Nudie Jeans Steady Eddie II Sand Storm, a pair of men's regular tapered fit jeans in a dark blue wash, shown laid flat.

Steady Eddie II Sand Storm

195 USD