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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Ace Selvage

Shinya Mills knows their stuff. With Ace selvage, they recreated this selvage by analyzing a worn-in pair of jeans from the 50s. Uneven slubby yarns were standard during the 40s and 50s due to limited yarn-spinning possibilities. It may look crude or too rustic. But over time, washing and wearing reveal a chunky and beautiful salt and pepper texture. The result is amazing — a celebration of denim's imperfect perfection.

Ace Selvage

Related Articles

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Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric
Denimopedia

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

User story Brian Szabo
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Meet Bryan Szabo: The man behind the Indigo Invitational

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Illustration of a skull with "Dead Stock" text above, and "Old Fabrics, New Jeans" below on a black background.
Deadstock
Denimopedia

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

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Person in denim walking, wearing black shoes, with "Nudie Jeans Goes Indigo Invitational" text overlay. Urban background with yellow accents.
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Denimopedia
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Person in a brown leather jacket and  Nudie Jeans walking away on a sunlit concrete surface, casting a shadow.
Diving into Darkness: Nudie Jeans' Guide to Black Denim
Denimopedia
Ace Selvage
Denimopedia

Ace selvage is a Sturdy, 14.2 oz, redcast selvage denim woven by Shinya Mills in Okayama, Japan.

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia
George Ace Selvage Denim Shirt

George Ace Selvage Denim Shirt

4 000 SEK

Tuff Tony Dry Ace Selvage

Tuff Tony Dry Ace Selvage

3 500 SEK

Ace Selvage

Members only
Nudie Jeans Gritty Jackson Dry Ace Selvage, men's regular fit jeans in rigid selvage denim, laid flat and folded.

Gritty Jackson Dry Ace Selvage

400 USD

One of our absolute favorite Japanese Selvage fabrics is back in our most versatile regular fits to date. Behold the almighty Gritty Jackson Dry Ace Selvage!
Members only
Nudie Jeans Tuff Tony Dry Ace Selvage, back view of a man walking in the loose fit, wide leg jeans.

Tuff Tony Dry Ace Selvage

400 USD

Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
Members only
Nudie Jeans George Ace Selvage Denim Shirt in dry blue, worn by a model with light wash jeans.

George Ace Selvage Denim Shirt

540 USD

George, our regular fit shirt crafted from the extraordinary Dry Ace Selvage. Made from organic cotton.
Members only
Nudie Jeans Rad Rufus Dry Ace Selvage, men's regular fit dry selvage jeans, shown folded flat against a neutral background.

Rad Rufus Dry Ace Selvage

400 USD

High-waist, regular straight-fit jeans in the exceptional Dry Ace Selvage denim with a rustic texture and deep redcast indigo hue. Made from organic cotton.
Members only
Nudie Jeans Steady Eddie II Dry Ace Selvage, close-up of the back showing a faded back pocket and keys on a belt loop.

Steady Eddie II Dry Ace Selvage

400 USD

Jeans made in a 14.2 oz. Japanese selvage denim with an aging property that is simply ace.
Members only
Nudie Jeans Danny Ace Selvage Denim Jacket in Dry Blue worn by a model walking outdoors.

Danny Ace Selvage Denim Jacket Dry Blue

540 USD

Danny, our regular fit denim jacket crafted from the extraordinary Dry Ace Selvage. Made from organic cotton.
Nudie Jeans Uno Ace T-shirt in Chalk White, men's relaxed fit t-shirt shown laid flat.

Uno Ace T-shirt Chalk White

80 USD

T-shirt especially made to go perfectly with our love for Japanese dry denim.