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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Kaihara – 13.75 oz Japanese Selvage Denim

Japanese artisans have a unique approach to denim-making. It’s all about tradition, craftsmanship, and attention to detail—prioritizing quality over quick results. Combine this philosophy with the use of vintage shuttle looms, and you got denim you can’t help but fall for.

That’s exactly what happened 25 years ago when founder Maria Erixon got a crush on selvage denim made by Kaihara Mills. That fabric sparked the start of Nudie Jeans, and it’s still in our lineup today. All our jeans labeled “Dry Selvage”, like Tuff Tony Dry Selvage, are made using Kaihara denim.

Kaihara Selvage

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Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

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Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

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Ace selvage is a Sturdy, 14.2 oz, redcast selvage denim woven by Shinya Mills in Okayama, Japan.

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia

Kaihara Selvage

Nudie Jeans Wide Heidi in Dry Selvage, women's wide-leg jeans, shown on a model from the side standing on a pier.

Wide Heidi Dry Selvage

280 USD

Loose, low-waist fit with a wide leg, made from 13.75 oz. Kaihara selvage denim. Tightly woven with slubby yarns and an orange selvage ID line. Made from organic cotton.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.

Rad Rufus Dry Selvage

280 USD

High-waist regular fit jeans made in our heritage organic selvage denim. This 13.75 oz. Kaihara selvage has the potential to become the greatest looking pair of jeans you ever put on.
Nudie Jeans Gritty Jackson jeans in Dry Selvage, men's regular fit jeans laid flat against a white background.

Gritty Jackson Dry Selvage

280 USD

Regular fit selvage jeans with a straight leg. The Kaihara selvage has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.
Nudie Jeans Tuff Tony Dry Selvage, a men's loose fit jean, worn by a model sitting outdoors on a cobblestone street.

Tuff Tony Dry Selvage

280 USD

High-waist loose-fit jeans in dry selvage denim. Made from 13.75 oz. Kaihara selvage with a right-hand construction and slubby yarns. Made from organic cotton.
Nudie Jeans Steady Eddie II Dry Selvage jeans, worn by a man playing a keyboard, showcasing a beautifully broken-in look.

Steady Eddie II Dry Selvage

280 USD

The denim in these jeans, the Kaihara selvage, has an incredible aging property. It left us in awe back in 2001, and until this day it still does. This is our first selvage denim and one of the reasons Nudie Jeans exists - this is our heritage.