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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Chemicals

Headline reading "Chemicals"
Headline reading "Chemicals"

We recognize that chemicals are needed in the production of textiles, but our challenge is to reduce the use of harmful chemicals and to increase the use of better chemicals.  

We want all our products to be safe for consumers, the environment, and the people who work in the production process. One way to ensure that our production is safe for the surrounding environment is to only work with suppliers with proper chemical handling procedures and approved wastewater systems, as chemicals released with wastewater is a large source of chemical pollution in some countries.  

If it’s toxic to people or the planet, it has no place in our production. Simple as that.

We have high chemical requirements for all our suppliers, whether production is outside or within Europe. All supplier must comply with European legislation and regulations on chemicals, but in addition, all supplier must sign the Nudie Jeans Chemical Policy including our Restricted Substance List (RSL), that have stricter limitations than the legal requirements for many of the listed chemicals. All chemicals used in the production of Nudie Jeans’ products should comply with the Manufacturing Restricted Substances List (MRSL) created by the Zero Discharge of Hazardous Chemicals (ZDHC) initiative.

Text reading "You want to know more? Sustainability Report 2024" with "2024" in orange. White background.

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Re-Use GOLD
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Re-use Gold are the most rare and beautiful examples of Create Tomorrow's Vintage in practice.

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Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia