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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Our Sustainability Work

The Naked Truth About Nudie Jeans - Our Sustainability Work
The Naked Truth About Nudie Jeans - Our Sustainability Work
A cutout of a punk jacket with "I ❤️ Facts & Numbers" on an orange background, text about sustainability and repair statistics. Sustainability report 2024
A hand with a watch rests on denim fabric with the word "TRANSPARENCY" above, suggesting attention to detail and honesty in craftsmanship.
A hand with a watch rests on denim fabric with the word "TRANSPARENCY" above, suggesting attention to detail and honesty in craftsmanship.
Bales of cotton labeled as organic, fairtrade, and recycled, stacked in a storage area.
Bales of cotton labeled as organic, fairtrade, and recycled, stacked in a storage area.
Folded distressed jeans with visible wear and a leather patch, placed on a dark surface. Text overlay reads, "SEAMS'S LIKE FOREVER."
Close-up of distressed denim jeans with visible stitching and a label. Text overlay reads "Seams's Like Forever."
Foamy waves wash over pebbles on a beach, with the word "WATER" prominently displayed in the center.
Foamy waves crash onto a pebble-covered shore with the word "WATER" overlaid in bold, black letters.
Two people folding fabric in a dimly lit room with rolls of material in the background, with text overlay: "Living Wages and Social Impact."
Silhouetted figures work with textiles in a dimly lit room. Text overlay reads "Living Wages and Social Impact."
Man in a floral shirt and jeans sits on an orange moped in front of an apartment building, with a "Not Just Denim" sign overlay.
Man in a floral shirt and jeans sits on an orange moped in front of an apartment building, with a "Not Just Denim" sign overlay.
Streetlight against a cloudy blue sky with the word "CLIMATE" in bold letters across the center.
Two streetlights against a partly cloudy sky with the word "CLIMATE" in bold, cut-out letters in the center.

Related Articles

Vintage barber chair with patchwork upholstery made by old Nudie Jeans surrounded by denim swatches, pillows, a child, a bench, and a rug, creating a retro aesthetic.
A collage featuring a vintage barber chair, denim pillows, a bench, and various denim fabric pieces, creating a rustic and stylish vibe.
Denim Reimagined Part 2
Sustainability Work

The Denim Reimagined series continues across the pond as some challenges need creativity more than they need strategy.

Nudie Jeans x SewMe Collective
Nudie Jeans x SewMe Collective
Denim Reimagined Part 1
Sustainability Work

In a fast-fashion world, we turn to the SewMe Collective for their craft and creativity, inviting them to reimagine our damaged garments into unique, handmade pieces.

Person holding raw cotton in a field, surrounded by cotton plants, wearing a light blue shirt and dark pants.
A person holds raw cotton in their hands, standing in a cotton field with green leaves and white cotton bolls.
Regenerative Organic Cotton
Sustainability Work

A few brands go organic. Many go regenerative. We're the unicorn that does both

Nudie Jeans goes GOTS
Sustainability Work

A good pair of jeans tells a story. But so should the label inside them.

Three people running into the water, text overlay reads "The Naked Truth About Nudie Jeans: Our Sustainability Work."
The Naked Truth About Nudie Jeans - Our Sustainability Work
Our Sustainability Work
Sustainability Work
Re-Use GOLD
Drops

Re-use Gold are the most rare and beautiful examples of Create Tomorrow's Vintage in practice.

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia