Skip to main content
  • This is Nudie Jeans
This is Nudie Jeans
  • New Arrivals
  • Everjeans
  • Life Tracks
  • Kaihara Selvage
  • Ace Selvage
  • Navy Embo
  • Orange Embo

    Jeans

    • All Jeans
    • Selvage Jeans
    • Dry Jeans
    • Blue Jeans
    • Black Jeans

    Jeans Fits

    • Tight Terry
    • Grim Tim
    • Lean Dean
    • Slim Jim
    • Solid Ollie
    • Gritty Jackson
    • Flare Glenn
    • Steady Eddie II
    • Regular Alf
    • Rad Rufus
    • Tuff Tony
    • Loud Larry

    Clothes

    • Denim Jackets
    • Jackets
    • Knits & Sweatshirts
    • Shirts
    • T-shirts
    • Pants
    • Shorts
    • Socks & Underwear
    • Objects & Accessories
    • Kids
  • Help Center
  • Stores
  • New Arrivals
  • Navy Embo
  • Orange Embo
  • Kaihara Selvage

    Jeans

    • All Jeans
    • Dry Jeans
    • Blue Jeans
    • Black Jeans

    Jeans Fits

    • Breezy Britt
    • Lofty Lo
    • Dusty Dee
    • Clean Eileen
    • Wide Heidi
    • Sonic Sue

    Clothes

    • Denim Jackets
    • Jackets
    • Shirts
    • T-shirts
    • Pants & Shorts
    • Dresses & Skirts
    • Socks
    • Accessories
    • Objects
    • Kids
  • Help Center
  • Stores

Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

Nudie Jeans Newsletter

Signing up means you'll always get an update on the latest news, offers, and special projects.

Sign up

c/o Nudie Jeans

Join us in creating tomorrow's vintage by becoming a member of c/o Nudie Jeans.

Account

Help & Information

  • Help Center
  • Ordering & Payment
  • Shipping
  • Returns
  • Contact Us

Company

  • This external link will open in a new tab: Careers
  • Accessibility
  • Cookie Policy
  • Terms & Conditions
  • Privacy Policy
  • Whistleblowing

This is Nudie Jeans

  • About
  • Stores
  • c/o Nudie Jeans

Social

  • This external link will open in a new tab: Instagram
  • This external link will open in a new tab: Facebook
  • This external link will open in a new tab: YouTube
  • This external link will open in a new tab: Spotify
  • This external link will open in a new tab: Pinterest

Grill

© 2026 Nudie Jeans Co. All rights reserved.

Privacy PolicyTerms and ConditionsCookie Policy

Create tomorrow's vintage

Related Articles

Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
Regular alf
Drops

Regular Alf was first launched in April 2001. It debuted in dry Kaihara selvage denim. Now, 25 years later, it returns in the same Japanese fabric.

Person in denim and cap riding a red bike past a building, with text about Ace Selvage clothing. Tools and fabric swatch visible.
Person in denim and cap riding a red bike past a building, with text about Ace Selvage clothing. Tools and fabric swatch visible.
Ace Selvage worn by Bike Mechanics
The World of Nudie Jeans

These pairs of Ace Selvage started out dry. Then life did the design.

Vintage barber chair with patchwork upholstery made by old Nudie Jeans surrounded by denim swatches, pillows, a child, a bench, and a rug, creating a retro aesthetic.
A collage featuring a vintage barber chair, denim pillows, a bench, and various denim fabric pieces, creating a rustic and stylish vibe.
Denim Reimagined Part 2
Sustainability Work

The Denim Reimagined series continues across the pond as some challenges need creativity more than they need strategy.

Nudie Jeans x SewMe Collective
Nudie Jeans x SewMe Collective
Denim Reimagined Part 1
Sustainability Work

In a fast-fashion world, we turn to the SewMe Collective for their craft and creativity, inviting them to reimagine our damaged garments into unique, handmade pieces.

Exploring the Nuances: A Comparison of Dry Selvage and Dry Ace Selvage
Denimopedia

In this article, we explore the differences between two of our most notable Japanese selvage denim fabrics – Dry Selvage and Dry Ace Selvage – highlighting their unique attributes and their impact on distinct aging properties.

Person holding raw cotton in a field, surrounded by cotton plants, wearing a light blue shirt and dark pants.
A person holds raw cotton in their hands, standing in a cotton field with green leaves and white cotton bolls.
Regenerative Organic Cotton
Sustainability Work

A few brands go organic. Many go regenerative. We're the unicorn that does both

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia