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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Transparency

Transparency
Transparency

Transparency

At Nudie Jeans, we believe in being totally open about how we create our products. We want you to know exactly where your favorite garment comes from and how they're made. By knowing all the steps, from the cotton field to the packaging area, also helps us improve the conditions in our supply chain. If we don't know where or how our products are made, we can't make things better.  

It's thanks to transparent and healthy relationships with the suppliers, we can give you information about CO2 emissions, water usage, and all the suppliers involved in making every piece of garment. It is important for us to visit the suppliers yearly for an exchange of knowledge but also to build and maintain strong relationships. 

Nudie Jeans supports the Apparel and Footwear Supply Chain Transparency Pledge, which encourages the textile industry to share information about the factories where they produce. You can download a list of all our suppliers from our website. Since 2021, we have added our supplier list to Open Supply Hub. 

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