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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's Jeans /
Rad Rufus

Rad Rufus Blue One Wash

195 USD

High-waist, regular-fit jeans with a straight leg, crafted from regenerative organic cotton in a beautifully simple deep blue wash. The inspiration behind this wash is refreshingly straightforward: a single home wash of dry denim. Crafted from vintage-style deep indigo denim with a medium slub character, the treatment shifts the hue from a dark blue to a rich, redcast blue, while transforming the denim's texture from flat to beautifully irregular and textured.

Matching sets

Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, a men's regular fit jean shown on a model from the front.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit jeans shown folded and laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit jeans shown from behind on a model.
Nudie Jeans Rad Rufus in Blue One Wash, close-up of the front pocket with copper rivets and orange stitching.
Nudie Jeans Rad Rufus in Blue One Wash, a close-up shot of the back pocket and jacron patch.
Nudie Jeans Rad Rufus in Blue One Wash, close-up detail of the deep blue denim and contrasting orange stitching.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, a men's regular fit jean shown on a model from the front.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit jeans shown folded and laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit jeans shown from behind on a model.
Nudie Jeans Rad Rufus in Blue One Wash, close-up of the front pocket with copper rivets and orange stitching.
Nudie Jeans Rad Rufus in Blue One Wash, a close-up shot of the back pocket and jacron patch.
Nudie Jeans Rad Rufus in Blue One Wash, close-up detail of the deep blue denim and contrasting orange stitching.
Men's Jeans /
Rad Rufus

Rad Rufus Blue One Wash

195 USD

High-waist, regular-fit jeans with a straight leg, crafted from regenerative organic cotton in a beautifully simple deep blue wash. The inspiration behind this wash is refreshingly straightforward: a single home wash of dry denim. Crafted from vintage-style deep indigo denim with a medium slub character, the treatment shifts the hue from a dark blue to a rich, redcast blue, while transforming the denim's texture from flat to beautifully irregular and textured.

To add this item to your bag, please select a waist and length size.

Waist

Length

Matching sets

Nudie Jeans Tuff Tony in One Wash, men's loose fit jeans shown laid flat.

More options in Rad Rufus

Nudie Jeans Rad Rufus 40s Redcast, a pair of men's regular fit straight leg jeans in redcast denim, shown laid flat.
Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus Black Water, a pair of men's regular straight fit jeans in black rigid denim, shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Dusk Selvage, men's regular fit straight leg jeans, laid flat on a brown background.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus Espresso Bernardini, men's overdyed brown regular-fit jeans shown flat from the front.
Nudie Jeans Rad Rufus Everblue, men's regular fit straight leg jeans shown flat from the front.
Nudie Jeans Rad Rufus Everlion, men's regular straight fit jeans, shown from the front hanging against a denim background.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus Indigo Blues, men's regular fit straight leg jeans, laid flat to show the full front view.
Nudie Jeans Rad Rufus Mud Wash, men's regular fit straight leg jeans shown laid flat from the front.
Nudie Jeans Rad Rufus Night Tracks, a pair of men's regular fit straight leg jeans in washed black denim, shown laid flat.
Nudie Jeans Rad Rufus Raw Tracks, men's regular fit jeans in a mid-blue wash, hanging from a hook against a dark wall.
Nudie Jeans Rad Rufus Sand Storm, a pair of men's regular fit straight leg jeans in a mid-blue wash, shown laid flat.
Nudie Jeans Rad Rufus Sand Tracks, men's regular fit straight leg jeans, hanging against a dark wall.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.

More options in Rad Rufus

Nudie Jeans Rad Rufus 40s Redcast, a pair of men's regular fit straight leg jeans in redcast denim, shown laid flat.
Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus Black Water, a pair of men's regular straight fit jeans in black rigid denim, shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Dusk Selvage, men's regular fit straight leg jeans, laid flat on a brown background.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus Espresso Bernardini, men's overdyed brown regular-fit jeans shown flat from the front.
Nudie Jeans Rad Rufus Everblue, men's regular fit straight leg jeans shown flat from the front.
Nudie Jeans Rad Rufus Everlion, men's regular straight fit jeans, shown from the front hanging against a denim background.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus Indigo Blues, men's regular fit straight leg jeans, laid flat to show the full front view.
Nudie Jeans Rad Rufus Mud Wash, men's regular fit straight leg jeans shown laid flat from the front.
Nudie Jeans Rad Rufus Night Tracks, a pair of men's regular fit straight leg jeans in washed black denim, shown laid flat.
Nudie Jeans Rad Rufus Raw Tracks, men's regular fit jeans in a mid-blue wash, hanging from a hook against a dark wall.
Nudie Jeans Rad Rufus Sand Storm, a pair of men's regular fit straight leg jeans in a mid-blue wash, shown laid flat.
Nudie Jeans Rad Rufus Sand Tracks, men's regular fit straight leg jeans, hanging against a dark wall.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.