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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Deadstock

Close-up of denim jeans with brown labels reading "Deadstock #23" and "#22," featuring orange stitching and text promoting deadstock fabric use.
Close-up of a denim patch with text: "Deadstock #22" and "Revived from the past, these jeans are crafted from deadstock fabrics."

This deadstock fabric from 2022 went under the name Dry Deluxe II. A 13.5 oz. rigid Japanese denim developed exclusively for Nudie Jeans by Kurabo, indigo and sulfur dyed for a subtle green cast that stays understated in its dry state. Woven with long slub, ring-spun yarns, the fabric shows a clear crosshatch texture. Finished with Nudie Jeans’ signature orange thread and copper trims.

Three pairs of jeans are displayed: worn example with patch, new jeans on left, and faded jeans on hangers. Text highlights aging process.
Three pairs of jeans displayed on a dark background, showing different stages of wear and wash, with text detailing their transformation.
Four pairs of jeans on cutout figures against a dark background, labeled #22, #23, #24, and #25, with unique styles and fit descriptions.
Collage of four jean styles labeled #22-25, with names: Gritty Jackson, Tuff Tony, Sonic Sue, Loud Larry. Each features different fits.

To add this item to your bag, please select a waist and length size.

Waist

Length

Gritty Jackson Dry Deadstock 22
Gritty Jackson Dry Deadstock 22
Gritty Jackson Dry Deadstock 22
Gritty Jackson Dry Deadstock 22

Gritty Jackson Dry Deadstock 22

220 USD

To add this item to your bag, please select a waist and length size.

Waist

Length

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To add this item to your bag, please select a waist and length size.

Waist

Length

Tuff Tony Dry Deadstock 23
Tuff Tony Dry Deadstock 23
Tuff Tony Dry Deadstock 23
Tuff Tony Dry Deadstock 23

Tuff Tony Dry Deadstock 23

220 USD

To add this item to your bag, please select a waist and length size.

Waist

Length

Read more

To add this item to your bag, please select a waist and length size.

Waist

Length

Sonic Sue Dry Deadstock 24
Sonic Sue Dry Deadstock 24
Sonic Sue Dry Deadstock 24
Sonic Sue Dry Deadstock 24

Sonic Sue Dry Deadstock 24

240 USD

To add this item to your bag, please select a waist and length size.

Waist

Length

Read more

To add this item to your bag, please select a waist and length size.

Waist

Length

Loud Larry Dry Deadstock 25
Loud Larry Dry Deadstock 25
Loud Larry Dry Deadstock 25
Loud Larry Dry Deadstock 25

Loud Larry Dry Deadstock 25

240 USD

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Waist

Length

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Related Articles

Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
Regular alf
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Regular Alf was first launched in April 2001. It debuted in dry Kaihara selvage denim. Now, 25 years later, it returns in the same Japanese fabric.

Close-up of a denim fabric with a brown label featuring text "Dead Stock #22" and a drawing of a bone, alongside a large orange "N".
Deadstock
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Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

A blue and orange tag with "eclipse SELVAGE" text and moon phases design, attached to the back pocket of dark denim jeans.
Close-up of dark jeans with a colorful label reading "eclipse selvage" and moon phases. A color gradient from dark blue to light blue is shown nearby.
Eclipse Selvage
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Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Mystery-selvage
Drops

This pair of jeans showed up in one of our Repair Shops. We traced the jeans back to 2005. But the denim? A complete mystery.

Person seated on a metal chair in a dimly lit room, wearing dark clothing. Text overlay reads "DRY: The Raw, Untreated Denim Fabric."
Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric
Denimopedia

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Selvage Lab
Drops

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia