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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Selvage Lab

Three pairs of distressed jeans hang against a dark backdrop with "Selvage LAB" text and illustrated graphics below.
Three pairs of distressed jeans hang against a dark backdrop with "Selvage LAB" text and illustrated graphics saying Limited Edition
Folded blue jeans with a "Selvage LAB" label on the back pocket, laid on a white surface. A note reads "LIMITED EACH PAIR INDIVIDUALLY NUMBERED."
Folded blue jeans with a "Selvage LAB" label on the back pocket, laid on a white surface. A note reads "LIMITED EACH PAIR INDIVIDUALLY NUMBERED."
Fusion Frank Lab 33 14 oz 91 pcs available. Only available offline
Fusion Frank Lab 33 14 oz 91 pcs available. Only available offline
Steady Eddie Lab 34 16 oz. 110 pcs available
Steady Eddie Lab 34 16 oz. 110 pcs available

Loose-fit jeans in a beautifully worn-in vintage-inspired wash limited to 107 pieces worldwide. This exclusive pair is the result of both masterful denim craftsmanship and an intensive, artisanal laundry process led by a specialist team in our denim lab. Made from organic cotton.

Related Articles

Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
Regular alf
Drops

Regular Alf was first launched in April 2001. It debuted in dry Kaihara selvage denim. Now, 25 years later, it returns in the same Japanese fabric.

Close-up of a denim fabric with a brown label featuring text "Dead Stock #22" and a drawing of a bone, alongside a large orange "N".
Deadstock
Drops

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

A blue and orange tag with "eclipse SELVAGE" text and moon phases design, attached to the back pocket of dark denim jeans.
Close-up of dark jeans with a colorful label reading "eclipse selvage" and moon phases. A color gradient from dark blue to light blue is shown nearby.
Eclipse Selvage
Drops
Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Mystery-selvage
Drops

This pair of jeans showed up in one of our Repair Shops. We traced the jeans back to 2005. But the denim? A complete mystery.

Person seated on a metal chair in a dimly lit room, wearing dark clothing. Text overlay reads "DRY: The Raw, Untreated Denim Fabric."
Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric
Denimopedia

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Selvage Lab
Drops

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