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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Re-Use GOLD

Re-use Gold are the most rare and beautiful examples of Create Tomorrow's Vintage in practice.

All gold sold. But…Re-use is always available at our Nudie Jeans Repair Shops and Repair Partners. Selvage options included.

I got time, i can make my own gold.

Related Articles

Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Mystery-selvage
Drops

This pair of jeans showed up in one of our Repair Shops. We traced the jeans back to 2005. But the denim? A complete mystery.

Person seated on a metal chair in a dimly lit room, wearing dark clothing. Text overlay reads "DRY: The Raw, Untreated Denim Fabric."
Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric
Denimopedia

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

Nudie Jeans goes GOTS
Sustainability Work

A good pair of jeans tells a story. But so should the label inside them.

Black and white illustration of a skull with text: "Dead Stock, Old Fabrics, New Jeans" on a black background.
Illustration of a skull with "Dead Stock" text above, and "Old Fabrics, New Jeans" below on a black background.
Deadstock
Denimopedia

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

A display of blue jeans and T-shirts on hangers against a dark background, with the text "LIFE TRACKS NJ" overlaid.
Denim jeans and t-shirts displayed against a black background with "LIFE TRACKS.NJ" written across in bold white letters.
Life Tracks Drop 2
Drops

Jeans based on a true story We've captured every fade and fold from iconic worn-in selvage jeans in our archive and reissued them on fresh denim. Will be dropped piece by piece until September. Sign up to be first in line when each release goes live.

Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Selvage Lab
Drops

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