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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Re-Use GOLD

Re-use Gold are the most rare and beautiful examples of Create Tomorrow's Vintage in practice.

All gold sold. But…Re-use is always available at our Nudie Jeans Repair Shops and Repair Partners. Selvage options included.

I got time, i can make my own gold.

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Four people wearing nudie jeans and jackets walking on a dark street, photographed from a low angle.
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