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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Men's Jeans /
Rad Rufus

Rad Rufus Desert Light Blue

220 USD

High-waist regular-fit jeans with a straight leg, crafted from bright washed broken twill denim. Washed to vibrant indigo shades with a warm tint for an authentic vintage look. Made from organic cotton.

Matching sets

Nudie Jeans George Rinsed Denim Shirt, a men's regular fit western denim shirt in dark blue rinsed denim, shown laid flat.
Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.
Nudie Jeans Rad Rufus Desert Light Blue, a pair of men's regular straight jeans in a light blue wash, shown laid flat.
Nudie Jeans Rad Rufus in Desert Light Blue, a men's regular fit jean worn by a model and shown from a side angle.
Nudie Jeans Rad Rufus Desert Light Blue, a pair of men's regular fit jeans in a light blue wash, shown laid flat and folded.
Nudie Jeans Rad Rufus in Desert Light Blue, a men's regular fit jean, worn by a model and shown from the back.
Nudie Jeans Rad Rufus Desert Light Blue, men's regular fit jeans, in a close-up showing the back pocket and jacron patch.
Nudie Jeans Rad Rufus in Desert Light Blue, a men's regular fit jean, shown in a close-up detail of the front pocket.
Nudie Jeans Rad Rufus Desert Light Blue, men's regular fit jeans in a light blue wash, showing a close-up of the back pocket.
Nudie Jeans Rad Rufus Desert Light Blue, a close-up of the light blue washed rigid denim fabric.
Nudie Jeans Rad Rufus Desert Light Blue, a pair of men's regular straight jeans in a light blue wash, shown laid flat.
Nudie Jeans Rad Rufus in Desert Light Blue, a men's regular fit jean worn by a model and shown from a side angle.
Nudie Jeans Rad Rufus Desert Light Blue, a pair of men's regular fit jeans in a light blue wash, shown laid flat and folded.
Nudie Jeans Rad Rufus in Desert Light Blue, a men's regular fit jean, worn by a model and shown from the back.
Nudie Jeans Rad Rufus Desert Light Blue, men's regular fit jeans, in a close-up showing the back pocket and jacron patch.
Nudie Jeans Rad Rufus in Desert Light Blue, a men's regular fit jean, shown in a close-up detail of the front pocket.
Nudie Jeans Rad Rufus Desert Light Blue, men's regular fit jeans in a light blue wash, showing a close-up of the back pocket.
Nudie Jeans Rad Rufus Desert Light Blue, a close-up of the light blue washed rigid denim fabric.
Men's Jeans /
Rad Rufus

Rad Rufus Desert Light Blue

220 USD

High-waist regular-fit jeans with a straight leg, crafted from bright washed broken twill denim. Washed to vibrant indigo shades with a warm tint for an authentic vintage look. Made from organic cotton.

To add this item to your bag, please select a waist and length size.

Waist

Length

Matching sets

Nudie Jeans George Rinsed Denim Shirt, a men's regular fit western denim shirt in dark blue rinsed denim, shown laid flat.
Nudie Jeans Western Silver Belt in Dark Brown, a western-style leather belt with a silver buckle, shown coiled and laid flat.

More options in Rad Rufus

Nudie Jeans Rad Rufus 40s Redcast, a pair of men's regular fit straight leg jeans in redcast denim, shown laid flat.
Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Desert Light Blue, a pair of men's regular straight jeans in a light blue wash, shown laid flat.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus Indigo Blues, a pair of men's regular fit straight leg jeans in a mid-blue wash, shown laid flat.
Nudie Jeans Rad Rufus Raw Tracks, men's regular fit jeans in a mid-blue wash, hanging from a hook against a dark wall.
Nudie Jeans Rad Rufus Streaky Worn, a pair of men's regular fit jeans in a mid-blue wash, shown laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.

More options in Rad Rufus

Nudie Jeans Rad Rufus 40s Redcast, a pair of men's regular fit straight leg jeans in redcast denim, shown laid flat.
Nudie Jeans Rad Rufus in Black Vintage, a pair of men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue One Wash, men's regular fit straight leg jeans shown laid flat.
Nudie Jeans Rad Rufus in Blue Soil, men's regular fit jeans laid flat against a white background.
Nudie Jeans Rad Rufus Desert Light Blue, a pair of men's regular straight jeans in a light blue wash, shown laid flat.
Nudie Jeans Rad Rufus Jeans in Dry Ace Selvage, a pair of men's regular straight fit jeans shown laid flat.
Nudie Jeans Rad Rufus Dry Black Selvage, men's regular fit jeans in black, shown laid flat.
Nudie Jeans Rad Rufus Dry Heavy in Dry Blue, a men's regular fit jeans shown laid flat against a neutral background.
Nudie Jeans Rad Rufus Dry Selvage, men's regular fit jeans shown laid flat.
Nudie Jeans Rad Rufus in Grey Crosshatch, men's regular fit, straight leg jeans laid flat.
Nudie Jeans Rad Rufus Indigo Blues, a pair of men's regular fit straight leg jeans in a mid-blue wash, shown laid flat.
Nudie Jeans Rad Rufus Raw Tracks, men's regular fit jeans in a mid-blue wash, hanging from a hook against a dark wall.
Nudie Jeans Rad Rufus Streaky Worn, a pair of men's regular fit jeans in a mid-blue wash, shown laid flat.
Nudie Jeans Rad Rufus in Summer Shadow, men's regular fit straight leg jeans laid flat against a white background.