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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Jim and Conny

Jim and conny

Related Articles

Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Mystery-selvage
Drops

This pair of jeans showed up in one of our Repair Shops. We traced the jeans back to 2005. But the denim? A complete mystery.

Person seated on a metal chair in a dimly lit room, wearing dark clothing. Text overlay reads "DRY: The Raw, Untreated Denim Fabric."
Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric
Denimopedia

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

Black and white illustration of a skull with text: "Dead Stock, Old Fabrics, New Jeans" on a black background.
Illustration of a skull with "Dead Stock" text above, and "Old Fabrics, New Jeans" below on a black background.
Deadstock
Denimopedia

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

A display of blue jeans and T-shirts on hangers against a dark background, with the text "LIFE TRACKS NJ" overlaid.
Denim jeans and t-shirts displayed against a black background with "LIFE TRACKS.NJ" written across in bold white letters.
Life Tracks Drop 2
Drops

Jeans based on a true story We've captured every fade and fold from iconic worn-in selvage jeans in our archive and reissued them on fresh denim. Will be dropped piece by piece until September. Sign up to be first in line when each release goes live.

Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Selvage Lab
Drops
Jim and Conny
Drops

Jim & Conny. That was us then. Still is today. 2001 Original fit.

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia
Danny 40s Redcast Denim Jacket Dark Blue

Danny 40s Redcast Denim Jacket Dark Blue

2 000 SEK

Slim Jim Dry Streaky

Slim Jim Dry Streaky

1 400 SEK

Conny Denim Jacket Dry Streaky

Conny Denim Jacket Dry Streaky

1 800 SEK

Slim Jim Dry Black Tar

Slim Jim Dry Black Tar

1 400 SEK

Slim Jim Summer Dirt

Slim Jim Summer Dirt

1 600 SEK

Jim and conny

Members only
Nudie Jeans Conny Denim Jacket Dry Streaky, a men's slim fit jacket shown from the back on a model standing outdoors.

Conny Denim Jacket Dry Streaky

245 USD

The Nudie Jeans classic, Conny - a slim fit denim jacket with our signature asymmetrical chest pockets and back yoke embroidery.
Members only
Nudie Jeans Conny Denim Jkt in Dry Black Tar, shown from behind on a model to highlight the signature back yoke embroidery.

Conny Denim Jkt Dry Black Tar

245 USD

The Nudie Jeans classic, Conny - a slim fit denim jacket with our signature asymmetrical chest pockets and back yoke embroidery.
Nudie Jeans Slim Jim in Summer Dirt, men's slim fit jeans, worn by a model from the waist down against a white background.

Slim Jim Summer Dirt

195 USD

The classic Nudie Jeans slim-fit style with its signature twin-needle outer seam is back. In Summer Dirt wash with textural slubs. Made from 13.7 oz rigid organic cotton denim. Features off-white stitching.
Members only
Nudie Jeans Slim Jim Dry Streaky, a pair of men's slim fit jeans in dark blue shown on a model against a white slatted wall.

Slim Jim Dry Streaky

185 USD

The Slim Jim, Nudie Jeans' classic slim-fit style with its signature twin-needle outer seam, is back. The Dry Streaky is crafted from exceptional streaky denim featuring pronounced vertical slubs of varying lengths.
Members only
Nudie Jeans Slim Jim Dry Black Tar, men's slim fit black jeans shown on a model walking outdoors with a blue jacket.

Slim Jim Dry Black Tar

185 USD

The Slim Jim, Nudie Jeans' classic slim-fit style with its signature twin-needle outer seam, is back. Crafted from pitch-black, "black overdyed black denim", the Dry Black Tar offers a soft hand feel and a deep black hue that gradually fades into smooth, gray tones.