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Story

Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares. Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.

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Life Tracks Drop 2

A vertical display of various jeans and T-shirts on a dark background, labeled with handwritten text describing each item's style and origin.

We've captured every fade and fold from iconic worn-in selvage jeans in our archive and reissued them on fresh denim.

Will be dropped piece by piece until September. Sign up to be first in line when each release goes live.

Life Tracks Drop 2

Related Articles

Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Folded pair of dark blue jeans with a colorful label on the back pocket, placed on an orange background. Mystery Selvage. Nudie Jeans
Mystery-selvage
Drops

This pair of jeans showed up in one of our Repair Shops. We traced the jeans back to 2005. But the denim? A complete mystery.

Person seated on a metal chair in a dimly lit room, wearing dark clothing. Text overlay reads "DRY: The Raw, Untreated Denim Fabric."
Person sitting on a chair in a minimalistic room, with text overlay about raw, untreated denim fabric.
Dry-The raw, untreated denim fabric
Denimopedia

Dry, the raw and untreated denim fabric refers to denim that remains untouched by water, thus lacking a wash – earning the name "dry."

Black and white illustration of a skull with text: "Dead Stock, Old Fabrics, New Jeans" on a black background.
Illustration of a skull with "Dead Stock" text above, and "Old Fabrics, New Jeans" below on a black background.
Deadstock
Denimopedia

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.

A display of blue jeans and T-shirts on hangers against a dark background, with the text "LIFE TRACKS NJ" overlaid.
Denim jeans and t-shirts displayed against a black background with "LIFE TRACKS.NJ" written across in bold white letters.
Life Tracks Drop 2
Drops

Jeans based on a true story We've captured every fade and fold from iconic worn-in selvage jeans in our archive and reissued them on fresh denim. Will be dropped piece by piece until September. Sign up to be first in line when each release goes live.

Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Close-up of two pairs of blue jeans with visible stitching and a leather label reading "Selvage LAB"
Selvage Lab
Drops
Jim and Conny
Drops

Jim & Conny. That was us then. Still is today. 2001 Original fit.

Categories

Brick & MortarThe World of Nudie JeansDropsSustainability WorkDenimopedia
Solid Ollie Life Tracks

Solid Ollie Life Tracks

1 800 SEK

Roy Life Tracks T-Shirt Chalk White

Roy Life Tracks T-Shirt Chalk White

600 SEK

Tuff Tony Basement Tracks

Tuff Tony Basement Tracks

1 800 SEK

Gritty Jackson Thriller Tracks

Gritty Jackson Thriller Tracks

1 800 SEK

Lean Dean Hidden Tracks

Lean Dean Hidden Tracks

1 800 SEK

Rad Rufus Raw Tracks

Rad Rufus Raw Tracks

1 800 SEK

Steady Eddie II Raw Tracks

Steady Eddie II Raw Tracks

1 800 SEK

Roy  Hidden Track T-Shirt Antracite

Roy Hidden Track T-Shirt Antracite

700 SEK

Roy Basement Tracks T-Shirt Blue

Roy Basement Tracks T-Shirt Blue

700 SEK

Roy Raw Tracks T-Shirt Antracite

Roy Raw Tracks T-Shirt Antracite

700 SEK

Life Tracks Drop 2

Nudie Jeans Solid Ollie Life Tracks in a mid-blue wash, hung against a dark background with 'Life Tracks' written above.

Solid Ollie Life Tracks

220 USD

Slim-fit stretch jeans with a dark blue indigo wash and authentic wear patterns. Crafted from 13 oz. organic cotton denim with contrasting highlights.
Nudie Jeans Roy Life Tracks T-Shirt in Chalk White, men's printed tee hanging on a wire hanger against a dark background.

Roy Life Tracks T-Shirt Chalk White

80 USD

Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The light vintage look results from the garment dye and, on top of that, a fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. Print on the chest.
Nudie Jeans Lean Dean Hidden Tracks, men's slim tapered jeans hanging against a dark background with 'Life Tracks' text.

Lean Dean Hidden Tracks

220 USD

The Lean Dean Hidden Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.
Nudie Jeans Roy Hidden Track T-Shirt in Antracite, men's regular fit tee shown hanging on a hanger against a dark background.

Roy Hidden Track T-Shirt Antracite

90 USD

Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The faded shade and vintage look result from the garment dye and, on top of that, a garment fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. Print on the chest.
Nudie Jeans Steady Eddie II Raw Tracks, men's regular fit jeans hanging against a black chalkboard with 'Life Tracks' text.

Steady Eddie II Raw Tracks

220 USD

Nudie Jeans Rad Rufus Raw Tracks, men's regular fit jeans in a mid-blue wash, hanging from a hook against a dark wall.

Rad Rufus Raw Tracks

220 USD

The Rad Rufus Raw Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.
Nudie Jeans Roy Raw Tracks T-Shirt in Antracite, men's regular fit tee shown hanging on a wire hanger against a black wall.

Roy Raw Tracks T-Shirt Antracite

90 USD

Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The faded shade and vintage look result from the garment dye and, on top of that, a fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. Print on the chest.
Nudie Jeans Tuff Tony Basement Tracks, men's loose fit jeans in a mid-blue wash, hanging on a black 'Life Tracks' wall.

Tuff Tony Basement Tracks

220 USD

The Tuff Tony Basement Tracks faithfully replicate the fades and wear marks of an original pair of worn-in Nudie Jeans. Using a precise method, every detail of the original has been captured and recreated on a new pair of jeans.
Nudie Jeans Roy Basement Tracks in Blue, men's regular fit tee hanging on a wire hanger against a dark background.

Roy Basement Tracks T-Shirt Blue

90 USD

Crew neck tee made with organic cotton. The open-end spun yarn gives an open knit with an irregular character, a dry hand, and a little hairiness. The faded shade and vintage look result from the garment dye and, on top of that, a fade-out wash. This gives the lived-in outlook we think goes so well with denim. The color will continue fading as you wear and wash it. This Roy features a print on both the chest and the back.